Archive 2011
November 2011
The competition never rests...
To stay ahead of your competition, you need to know what where they are and what they’re doing – and then you need to know what to do about it.
A clear picture of your competitive landscape is especially important in tough economic times. Your very survival may depend on it. To help keep you at the head of the pack, we’ve assembled an efficient bundle of services that will:
- Identify and profile the detailed characteristics of your main competitors.
- Submit test orders on your behalf and subsequently evaluate the customer service and fulfillment experience.
- Monitor and analyze all follow-up mailings and forward to you the actual mail pieces on a monthly basis.
And the best part is: If you reply before November 30, 2011, you’ll receive a current service comparison of your competitors – for free! Call +49 711 67 41 16 -0 or email us at info@directsuccess.de.
We look forward to working with you!
September 2011
The E-COMMERCE exhibition in Paris
From the 12th to 14th September the online marketing and e-commerce branch attended the 8th E-COMMERCE exhibition in Paris. Around 30,000 people visited the exhibition and participated in 350 free conferences. Compared to last year, the number of international visitors has doubled, showing the growing importance of the E-COMMERCE Paris in Europe.
E-commerce market leaders such as the CEO of Amazon France and the founder of Vente-Privée.com contributed to the resounding success of the exhibition.
Due to all positive statements just write down already the date for 2012: 11th to 13th September 2012 and don’t miss the latest trends and market information directly in Paris next year.
August 2011
New law for distance selling companies in Germany
“The law for adapting the prescription about paying a compensation when it comes to cancel distance selling contracts and linked contracts came into force on August 4, 2011. Distance selling companies have to take action as the amendments have to be implemented within three months.
Mainly the interpretation of the so-called “compensation” forces the companies to inform their customers with immediate effect in detail about their rights. Moreover, even the right to cancel has to be completely amended and disposed to the customers when the contract is concluded.
Three months is not a long time – thus we urgently recommend you to implement these amendments immediately! Of course we can help you with the correct wording and also when it comes to legally check your corresponding texts!
June 2011
Internationalization check
You would like to expand your business?
Are you thinking of expanding your business throughout Europe? However, you are not sure whether your advertising materials are suitable for the target country?
If so, you are supposed to take this opportunity in order to check whether your offline and online communication is suitable throughout Europe! Thanks to the “Direct Success Internationalization check” you will quickly learn if an advertising material can be adapted or if an extensive adaption will be necessary. The proceedings in brief:
- short analysis of a new customer medium when it comes to its “international feasibility”;
- the following elements will be checked: layout, text, product, pricing, offer, services as well as the legal framework;
- reporting and recommendation for the upcoming proceedings.
Based upon the results of this “Internationalization check”, you will have the possibility to adapt your advertising material by Direct Success or any other agency of your choice.
May 2011
Country workshop
You are interested in expanding your business activities throughout other countries but you are not sure which country will suit you most? You are torn between Sweden and the Czech Republic but you do not want to pay for an extensive market study?
In this case the best thing you can do is to contact Direct Success in order to have them do a country workshop in which all basic information and facts of the requested countries are included:
- facts and figures about the mail-order trade and e-commerce
- a short overview of potential competitors and market potentials Do’s and Don’ts in terms of new customer acquisition and sales promotion
- a first overview of available potentials and media when it comes to new customer acquisition
- strategically recommendations for the market entry
If you consider all of the above mentioned remarks, you will get all basic information in order to review the potential in every single country and to make the right choice for a successful expansion. Are you interested?
March 2011
Hungary's media law and its consequencesThe whole article "Hungary's media law and its consequences" is available on the link:
meedia.de/details-topstory/article/ungarns-mediengesetz-und-die-folgen-fr-europa_100033484.html